Scaling from Idea to 120+ People at Legal Tech AI startup - Juro | Richard Mabey
Richard Mabey left a comfortable career as a corporate lawyer at Freshfields to launch Juro, the all-in-one contract platform now trusted by Deliveroo, Cazoo, and hundreds of fast-scaling businesses. Since then, Juro has raised $38M+, grown to a team of 120+, and positioned itself at the forefront of AI-enabled legal tech.
In this episode of The Everyday Founder, Richard shares:
- Why he walked away from a secure legal career to pursue entrepreneurship
- How Juro landed its first enterprise clients like Deliveroo through co-creation
- The long road to product-market fit (and what retention really means)
- Lessons in scaling sales, hiring the right early team, and keeping culture intact
- Betting early on AI copilots and agents—and how that decision is reshaping the legal industry
- His honest take on self-doubt, work-life balance, and what really makes founders succeed
If you’re a founder, lawyer, or builder curious about the realities of growing a SaaS company in a competitive market—this conversation with Richard is packed with hard-won lessons.
Chapters:
00:00 – Why sales isn’t demand (and the role of marketing)
00:49 – Introducing Richard Mabey, CEO & Co-Founder of Juro
01:26 – Leaving law for entrepreneurship: riches-to-rags story
02:44 – The pain point that sparked Juro
04:00 – The inefficiencies of corporate law
05:15 – Taking the plunge despite pressure & self-doubt
07:24 – Early days: learning to code & finding a co-founder
10:10 – Raising seed funding & first customers (Deliveroo)
12:27 – Co-creating with early adopters
16:10 – Slow growth to product-market fit (4+ years)
18:30 – Defining product-market fit (retention & renewal)
21:09 – Building repeatable sales: from scrappy to scalable
23:36 – Why marketing came before hiring sales
25:22 – Content as Juro’s growth engine
26:06 – Founder self-doubt & keeping balance with family life
29:16 – Work-life balance & startup intensity
31:21 – Starting Juro while becoming a parent
33:07 – Early hires, talent density & culture fit
37:12 – Scaling the team from 30 to 100+
39:05 – Rethinking hiring in the AI era
40:51 – Why fewer people, but higher talent density, wins
41:22 – Picking the right VCs & long-term partners
45:28 – Radical transparency with the board & team
47:43 – Building trust with customers (handwritten notes & support)
50:20 – Using community to strengthen customer relationships
51:27 – Betting big on AI copilots & agents
55:09 – How AI is reshaping legal jobs
59:32 – Competing with incumbents & new AI-native challengers
1:02:12 – What’s Juro’s moat?
1:04:24 – The next 5 years for Juro
1:06:13 – Fundraising is just “stopping for petrol”
1:06:40 – Luck vs skill in entrepreneurship
1:08:41 – Final reflections & where to follow Richard
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